The CEO of Apex Protect GPS is a proven leader. Since 1990s, David has been training and establishing proven best practices to elevate F&I performance. A 22+ year automotive industry veteran and auto executive, his career ranges in working in retail automotive sales, F&I Management and Sales Management. His experience also includes over 10 years managing a large F&I general agency and establishing and running a successful warranty administration company.

TJ became the pioneer of GPS, in the franchised dealer space, by preloading the very first new car franchise store with GPS and giving the dealer the functionality of the device, while the vehicles were still in inventory. This type of forward thinking has made him one of the masterminds behind the development of Apex Protect’s proven franchise model. His dealer-centric focus has created a uniquely viable model that quickly changed the sales model for virtually every GPS company in the industry. It is his sales model that other companies are still attempting to duplicate today. This model works so well that the first dealer that he preloaded almost a decade ago, continues to purchase products and service from him today.

Lee is the driving force behind Apex Protect’s proven franchise model. He has produced processes that are virtually unrivaled in the industry. His programs have created a coordinated, seamless flow through the dealerships, which have helped dealers automate their inventory management, optimize dealer staff production and efficiency, provide added value and increased profitability. There is simply no other person in the industry better than Lee at implementing GPS preloads for new car franchise dealers, nor anyone who has overseen more successful franchised dealer preloads and ongoing programs.